Your future customers in Topeka stopped paying for cable years ago. They watch on Roku, Hulu, YouTube TV, and smart TVs in living rooms from College Hill to SW Topeka. OTT and Streaming TV ads put your business on those same screens, targeted to real Topeka households, not a vague regional buy. You get the credibility of television without the bloated cost or the agency markup. The ad runs, the household sees it, and you only pay for the media.
What OTT and Streaming TV ads look like in Topeka
Walk through any neighborhood in Topeka and the TV in the front window is almost certainly connected to the internet. Roku, Fire TV, Hulu, YouTube TV, Tubi, the apps have replaced the cable box for most households. OTT advertising (over-the-top) puts your business inside those streams. A 15 or 30 second spot plays before or during the show someone is already watching in College Hill, NOTO, or out past SW Topeka.
The reason this matters for a local business is targeting. Broadcast and cable spray your ad across the entire Topeka DMA whether the viewer is a buyer or not. Streaming lets you aim. We can serve your spot to households in specific ZIP codes, in a certain income band, with kids, who own their home, who recently searched for what you sell. The screen is big, the ad plays full attention, and the budget goes to people who can actually become customers.
This is television-grade visibility priced like digital. You get the trust that comes from being on the same screen as the local news and the trust that comes from being on the same screen as someone's favorite show, without writing a check the size of a cable contract.
What's included
Free video production. Through our partner Butel Media Group, your spot gets scripted, filmed, and edited at no cost. You don't need existing footage and you don't pay a separate production house. The creative is built for streaming, where the first three seconds decide whether anyone keeps watching.
Household-level Topeka targeting. We fence your campaign to Shawnee County, individual Topeka ZIP codes, or zones around a landmark like Gage Park or the Kansas Expocentre, then layer demographics and buying signals on top.
Placement across major streaming apps. Your ad runs on the platforms Topeka households actually use, including Roku, Hulu, YouTube TV, Tubi, and connected TV inventory across the open ecosystem.
Clear performance reporting. Impressions, completed views, households reached, and downstream actions like site visits and calls, in plain language you can read in a couple of minutes.
$0 agency fee. You pay for the streaming media. We don't add an agency markup on top, and the production is free. That's the whole arrangement.
Why Topeka businesses choose us
We publish prices upfront. The OTT arrangement is simple: $0 agency fee, free professional video production through Butel Media Group, and you cover the streaming media. No retainer hiding behind a "custom quote," no creative invoice you didn't see coming. You can decide if the math works before you ever get on a call.
We take one client per industry in Topeka. When you claim your category here, it's gone for everyone else. We won't run streaming ads for your direct competitor across town, because it's your audience and your spend, not a shared pool. A few categories are already locked up locally, Tree Service, Deck Builder, Remodeler, and General Contractor among them, so the seat in your industry is open only until someone takes it.
The track record behind this is real work, not slides. On the Google Ads side, the same $0 agency fee model has produced 461% ROI and more than $2M in pipeline for service businesses. In the Map Pack, we've moved an average position from 17.6 to 4.7 in six days. Websites we've built have returned over 1,000% ROI. OTT is the same operating principle pointed at the biggest screen in the house.
We're a Topeka SEO & PPC company endorsed by ServiceLine Pro, working the 785 from the ground up. We know the difference between Washburn University students and the homeowners off Wanamaker, and we build campaigns around that, not around a national playbook dropped on top of a Kansas market.
How we report and what to expect
In the first week, your spot is in production with Butel Media Group while we build the audience. You'll review and approve the creative before anything runs. Once it's live, the ad starts serving to your targeted Topeka households across streaming apps.
Reporting shows you what actually happened. Impressions tell you how many times the ad served. Completed views tell you how many people watched the entire spot, which is the number that matters on streaming. Reach tells you how many distinct households you touched inside your target area. Where the data allows, we tie streaming exposure to site visits and phone calls so you can see streaming pulling its weight rather than taking it on faith.
Set expectations correctly: OTT builds recognition and demand. Someone who sees your spot three times this month is far more likely to call when they need you, and far more likely to click your name in search instead of a stranger's. Paired with your Google Ads and Map Pack presence, streaming makes every other channel convert better because your business stops being unfamiliar. Each month we look at the numbers together, trim what isn't working, and push budget toward the audiences and creative pulling the most weight. Honest reporting, a real spot, and a screen in living rooms across Topeka. That's the offer.
Pricing, upfront
$0 Agency fee. Free professional video production included via our partner, Butel Media Group. You pick the media budget.
OTT / Streaming TV
Household-level targeting on the streaming services Topeka actually watches.
- Free professional video production (Butel Media Group)
- Connected TV & streaming placements
- Geo & household targeting across the Topeka DMA
- Brand-safe premium inventory
- Performance reporting
- No agency markup on media
Every price on this site is published on purpose. No discovery call required to learn what it costs.
How it works
- 01
Map your Topeka audience
We define exactly who should see your spot by ZIP code, household type, and buying signals across Shawnee County and the Topeka DMA.
- 02
Produce your spot for free
Butel Media Group scripts, films, and edits a professional streaming ad at no charge, built to land in the first few seconds.
- 03
Launch across streaming apps
Your ad goes live on Roku, Hulu, YouTube TV, and other major platforms, fenced to the Topeka households you chose.
- 04
Report and refine
We track completed views, reach, and downstream actions, then adjust targeting and creative to push more efficiency every month.
Frequently asked questions
What is OTT advertising and how is it different from regular TV?
OTT (over-the-top) means ads delivered through streaming apps like Hulu, Roku, Tubi, and YouTube TV instead of traditional broadcast or cable. The big difference is targeting. Cable shows your ad to everyone in the Topeka DMA, while OTT lets you reach specific households by ZIP code, age, income, and interest. You pay for the people who actually matter to your business.
How much do streaming TV ads cost in Topeka?
Our agency fee is $0. You pay for the streaming media itself, and that's it. Video production is free through our partner Butel Media Group, so there's no separate creative bill. Most local advertisers can start meaningfully for less than what one traditional cable schedule used to cost.
Can I really target just Topeka and not waste budget on the whole state?
Yes. We can fence the campaign to Shawnee County, specific Topeka ZIP codes, or even neighborhoods near a location like Gage Park or the Kansas Expocentre. You can also layer on household attributes so your ad reaches likely buyers, not just anyone with a TV on.
Do I need to already have a video made?
No. Free professional video production is part of this through Butel Media Group. They handle scripting, shooting, and editing a spot built for streaming, so you're not stuck digging up old footage or paying a separate production house.
How do I know the ads are actually being seen?
You get reporting on impressions, completed views (people who watched the whole spot), and the households reached inside your target area. We also connect streaming exposure to site visits and calls where the data allows, so you can see what the spend is doing rather than guessing.
Why does Topeka SEO & PPC only take one client per industry?
Because we don't want to run streaming ads for two competing roofers in the same town. When you claim a category in Topeka, it's yours, and we won't pitch your competitor down the street. Tree Service, Deck Builder, Remodeler, and General Contractor are already spoken for here.